Embracer Group’s Human-Centric Approach to AI in Game Development


June 21, 2024

Tech News

Embracer Group, the owner of major gaming franchises like The Lord of the Rings and Tomb Raider, has outlined its approach to AI in game development, emphasizing empowerment over replacement of human developers. The company’s “Group AI Policy” aims to enhance game development efficiency, add intelligent behaviors, and personalize gameplay experiences. Embracer Group acknowledges the potential risks of AI but is committed to a human-centric approach, aiming to lower the barrier to game development and maintain competitiveness by integrating AI into their processes.

Games Workshop, the company behind Warhammer and the European licenser of Dungeons & Dragons, announced a staff bonus of approximately $8,600 each due to a 16.9% profit surge last year. This decision follows a year of significant sales growth, partly attributed to a landmark deal with Amazon for creating films and TV series based on Warhammer 40,000. Games Workshop emphasizes a profit-sharing scheme and a recruitment strategy that values the unique contributions of its staff, aiming to reward them for their part in the company’s success.

Tesla’s Cybertruck is now on display in Penang, Malaysia, at Gurney Plaza and will move to Queensbay Mall for public viewing. This marks the continuation of the Cybertruck’s showcase journey outside the Klang Valley. The Cybertruck, which is not for sale in Malaysia due to its left-hand drive configuration, is presented as a technology showcase alongside Tesla’s Model 3 and Model Y offerings in the Malaysian market.

Poolside.ai, a Paris-based generative AI company focusing on software development tools, is reportedly raising at least $400 million at a $2 billion valuation. The funding round is said to be co-led by Bain Capital Ventures and DST, with Poolside.ai aiming to accelerate software development through AI. The company, founded by veterans in the developer tools and DevOps space, seeks to address the specific needs of developers before eventually expanding its AI capabilities beyond software to other fields.

Tech Explained

AI – AI, or artificial intelligence, refers to the simulation of human intelligence processes by machines, especially computer systems. In the context of game development, AI can enhance efficiency, add intelligent behaviors, and personalize gameplay experiences.

Profit-sharing scheme – A profit-sharing scheme is a system in which employees receive a share of the profits of a company based on predetermined criteria, such as performance or tenure. Games Workshop’s staff bonus is an example of a profit-sharing scheme.

Tesla Cybertruck – The Tesla Cybertruck is an all-electric, battery-powered, light-duty truck unveiled by Tesla, Inc. It is designed with a futuristic and angular exterior, showcasing advanced technology features.

Generative AI – Generative AI refers to AI systems that can create new content, such as images, text, or music, based on patterns and data it has been trained on. Poolside.ai focuses on generative AI for software development tools.

DevOps – DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the systems development life cycle and provide continuous delivery of high-quality software.

To stay ahead in the tech industry and showcase your innovations, consider registering a domain name and signing up for a web hosting service with BizPartner.

    Leave a Message

    You may also like