LVMH and Alibaba Join Forces to Elevate Luxury Retail with AI in China


May 28, 2024

Tech News

French luxury group LVMH has expanded its partnership with Alibaba Group to improve luxury retail experiences in China using AI and cloud technologies. This includes integrating Alibaba Cloud’s generative AI capabilities to create new applications and services, aiming to enhance luxury offerings for global consumers and drive growth. LVMH has also introduced around 30 of its brands to Alibaba’s Tmall Luxury Pavilion, leveraging digital tools for engaging customer experiences.

OpenAI’s ChatGPT has come under scrutiny for not meeting the European Union’s data accuracy standards. This development raises concerns about the reliability and compliance of AI technologies with stringent data protection and privacy regulations in the EU.

Terrascope, a platform dedicated to decarbonization, has integrated Customer Relationship Management (CRM) tools to streamline its sales processes. This integration aims to enhance efficiency and support the platform’s mission to facilitate sustainable practices and solutions.

In a move to enhance productivity among small and medium-sized enterprises (SMEs), Singaporean agencies have partnered with Microsoft. This collaboration focuses on leveraging Microsoft’s technologies and solutions to support SMEs in improving their operational efficiency and competitiveness.

Tech Explained

Generative AI – Generative AI refers to artificial intelligence systems that can create new data or content, such as images, music, or text, based on patterns and examples in existing data.

CRM – Customer Relationship Management (CRM) is a technology for managing a company’s relationships and interactions with customers and potential customers. It involves using data analysis about customers’ history with a company to improve business relationships.

Data Centre – A data centre is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It typically includes redundant or backup power supplies, redundant data communications connections, environmental controls, and security devices.

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