June 11, 2025
Tech News
Recent trends in the sneaker industry have seen brands like Nike and Adidas bridge fashion and digital worlds. With the recent introduction of digital sneakers in Fortnite, the Air Jordan 4 Brick by Brick became an instant favorite, selling as a virtual replica for 1,000 V-Bucks. Epic Games’ Fortnite now features a dedicated footwear marketplace, Kicks, allowing players to express their individuality through stylish digital sneakers.
As Fortnite’s popularity surges, its registered user base has grown to over 650 million, with lifetime revenues from virtual goods surpassing $9 billion since the game’s launch. Sneakers within the game not only foster creative expression but also act as strategic marketing tools for brands seeking to engage younger audiences. Partnerships with influential figures like Travis Scott have already set the stage for these digital endeavors.
In the realm of web browsing, Microsoft is raising the bar with its Edge browser by integrating AI features that enhance user experience. The beta version now includes an AI-powered search for browsing history, which accurately retrieves sites even when users enter typos or synonyms. This innovative feature aims to improve accessibility while maintaining privacy by relying on on-device models rather than external servers.
Meanwhile, the U.S. State Department has unveiled plans to utilize an artificial intelligence chatbot named StateChat to streamline its selection process for Foreign Service evaluation panels. This deployment aims to ensure an unbiased selection of candidates while reflecting the department’s commitment to diversity in its hiring practices. Although the evaluations remain human-led, this marks a significant step in incorporating AI in governmental HR functions.
Alongside its innovations, Microsoft is also adding a media control center in Edge, designed to simplify the management of multiple audio and video sources. This upgrade allows users to effortlessly access picture-in-picture mode alongside media controls, enhancing the overall consumption of content within the browser.
Tech Explained
Fortnite – A popular online multiplayer video game developed by Epic Games. It features different game modes, including a battle royale mode where players compete against each other, and includes in-game marketplaces for purchasing virtual items and cosmetics.
Artificial Intelligence (AI) – Technology designed to simulate human-like decision-making capabilities. In this context, AI is employed in tools like Microsoft Edge and StateChat, improving user experiences through smart search features and aiding in personnel selection processes within organizations.
On-device model – A type of machine learning where algorithms and data processing occur on the user’s device rather than relying on external servers. This approach enhances user privacy and allows faster response times, as seen in Microsoft Edge’s history search feature.
Chatbot – A software program that simulates human conversation through voice or text interactions. The State Department’s chatbot, StateChat, assists in administrative tasks and helps in selecting candidates for evaluation boards, marking a significant use of AI in governmental operations.
