Adobe Launches Firefly AI App for Mobile Creators


June 18, 2025

Tech News

Oppo has launched its latest budget-friendly smartphone, the A5i, priced at RM399. This device comes with a Snapdragon 6s 4G Gen1 processor, a 6.67-inch screen featuring 720p resolution and up to a 90Hz refresh rate. With a robust 5,100mAh battery, it supports 45W SuperVooc fast charging.

In other smartphone news, Adobe has debuted a mobile app for its Firefly generative AI tools, now available on both iPhone and Android platforms. This app enables users to generate images and videos from text descriptions, syncing projects to desktops via Creative Cloud, thus enhancing creative mobility.

Shifting to AI advancements, Huawei’s Pangu-Weather model has advanced significantly, recently climbing to second place in performance evaluations conducted by China’s national weather agency. While its AI-driven forecasts demonstrate growing capabilities in areas like temperature and wind predictions, further improvements are being explored for complex events such as heavy rainfall, showcasing the rapid evolution of AI in meteorology.

Continuing the AI trend, Meta announced an updated image-to-video ad tool that allows marketers to transform product images into engaging multi-scene video ads. This initiative is part of Meta’s push to integrate AI into advertising, making it more cost-effective for businesses, particularly small ones.

As part of the ongoing AI transformation, Adobe is enhancing its Firefly Boards platform by introducing new video generation support alongside third-party AI models. This expands the functionalities available to users, allowing them to experiment further with generative AI in their creative projects.

Tech Explained

Snapdragon – A series of system-on-chip (SoC) semiconductor products designed by Qualcomm, which integrate various components, including the CPU and GPU, providing processing power for mobile devices like smartphones and tablets.

Generative AI – A type of artificial intelligence that involves algorithms capable of generating text, images, or videos from patterns learned during training. This technology powers tools enabling users to create visual content from text descriptions or modify existing media.

Creative Cloud – A suite of software applications and services developed by Adobe, offering cloud-based access to tools for graphic design, video editing, web development, and photography. It allows users to store projects online and synchronize work across devices.

Weather forecasting – The process of predicting atmospheric conditions at a specific time in a specific area, often using tools such as AI models to analyze large datasets. Advanced forecasting improves preparedness for extreme weather events, enhancing public safety.

AI in marketing – The application of artificial intelligence technologies to enhance marketing strategies. This includes analyzing consumer data, automating ad creation, and personalizing user experiences, ultimately leading to more effective and efficient marketing campaigns.

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